Some months ago I woke up and decided to make a pilgrimage to Floret Farm. I asked Erin if I could come and spend some time with her. We'd emailed a handful of times, and lately I am trying harder to close the gap that the internet forces on us. Also - I'm not gonna lie, I wanted to get in on some of her flower farm mojo.


If you've followed Erin's blog, you know how special Floret is, so I'm not going to great lengths to describe it. You know the flowers are beyond. Fairy tale material. Eric and I got a personal extensive tour of Jasper and Elora's insect collection. The whole experience feels like a long dream. It's been hard for me to put into words in the week since I've been back.

Magic is a strange thing to talk about. Is there real magic at floret? No. There's a lot of hard labor, and a lot of conciencious growing practices. Serious respect for the soil. Ridiculously healthy crops. Most impressive to me though is this indescribable, fantastic energy...the "let's do this!" or the "ok! all hands on deck, we're going to make this work right now" that I have aspired to in my own business.

In the last few hours of my visit Erin and I talked a lot about specific practices; and her use of compost tea. She kept joking about the magic "juju" that results when she gives her plants the tea. At our studio we use the word ju (or jeuge) to describe the last touch... the je ne sais quoi you give an arrangement right at the end. But how different to experience the arrangement before it's conception; in the field!

Taller than me, thousands of foxglove blowing in the breeze. Indifferent to the world around them, simply doing their thing, following their code. I don't like to romanticize too much, but it is an awe inspiring to witness such mystery.


Pay attention flower lovers; Erin and Chris are revolutionizing the cut flower industry.
We watch with anticipation.